ProntoLuxeBeauty is an expression of self-love, intention, intuition and care. Each handcrafted element of the collection is handled with care by me and holds a piece of my heart and a story to be shared. Deeply rooted from a holistic skincare philosophy, my mission is to lovingly create products that are each versatile in their use and enhance your self-care ritual. By creating simplified, uncrowded formulas, each plant ingredient is able to thrive in harmony and perform at its best. I also use the culmination of 16 years as a holistic nutritionist to create formulas infused with superfood elements of touch, aroma, memory and purposeful traditions from across the globe. These nature-derived treasures carry with them stories of their discoveries and transform them into beautifully crafted and culturally inspired skincare.
I approach skincare as nutrition for the skin, using only the highest quality active ingredients and botanicals that are effective, healing and always non-toxic. As you indulge and inhale the gentle, lingering and captivating aromas, allow the tension to dissipate by relaxing you to the core. My focus is not as much about including the latest trending ingredients as it is to deliver responsibly produced and sustainably sourced ingredients that have been proven time and again to be both safe and effective. To make real, lasting change with our skin we must first evaluate ourselves closely as a whole. The real transformation comes from learning to listen to our bodies by changing our lifestyle habits and celebrating ritual moments of mindfulness. After all, our skin is a reflection of what's going on inside. You can feel confident that ProntoLuxeBeauty formulates for all skin needs, gentle at supporting reactive/sensitive skin conditions and ultra moisturizing for dry, eczematous, or weather affected skin.
My goal is not to make you beautiful because you already are. By making small changes, we can strive for a healthy balance and honor the journey. This is my ultimate goal for you, to connect your skin with its own infinite healing potential. I promise to not only serve in my role as founder/creator but to continue to learn and evolve in our journey together. And in an industry rife with deception, I have a moral obligation to develop luxurious, transparent, clean formulas that meet my expectations as a skilled pharmacist & holistic nutritionist while supporting others to connect with nature's precious creations.
Love- Anthea Soto, PharmD, RD
Founder/Creator of ProntoLuxeBeauty